Our mission

Our mission is to use the natural boost that travel creates in our brains to transform your wellbeing and sustain positive change in your health & lifestyle. We aim to transform your mental wellbeing, whilst exploring the world as a collective, alcohol-free. We want to highlight key aspects of how to sustain these wellbeing tools, whilst offering a safe space to talk, enjoy adventure and take home lifelong memories.

Our vision

We want to live in a world where people can transform their lifestyle through travel. How often do we dread returning to our home lives? How often do we wish we could stay abroad forever? We envision transforming travel as a mental wellbeing tool, for sustained positive change once we return home. We'll set a platform for thriving once home, through purposeful alcohol-free travel.

Our team

Our strength lies in our individuality. Set up by Craig Appleby, our team strives to seamlessly bring together mental wellbeing and travelling the world. Our core vision for alcohol-free travel aligns our team - we're here to take you on your journey to find motivation, lifestyle transformation & positively resilient mental wellbeing. We ask you to join us and travel with intention. Your mind will thank you.

Craig Appleby

Founder & CEO

scientist & travel expert

contact craig

Raushia Coles

transformation counsellor

FOUNDER - COLES COUnselling

Contact raushia

Victoria Adams

lifestyle & wellbeing coach

FOUNDER - you got sober, now what?

contact victoria

Liz Turner

business associate

hike2heal CIC founder

CONtact LIz